“Who’s Your Guy?” with Mike Rowe

Customers rank trust as the number one attribute they look for in a home services company. Who better than Mike Rowe, a recognized advocate for the trades, to illustrate why homeowners should trust “our guys” for guaranteed on-time performance, technical expertise and customer care.

From brand-building television spots to service-focused outdoor boards, the “Who’s Your Guy” campaign shines a light-hearted spotlight on the skilled tradesmen and women who represent the brands. Radio, digital display, direct mail and more were produced to support the campaign.