Memorial Hermann
COVID-19 Response & Reentry Creative
“Thank You” Campaign
The ‘Thank You’ campaign responded quickly to the unfolding pandemic, encouraging those on the frontlines. It also expressed gratitude to all healthcare workers – no matter their hospital affiliation – and first responders as well as the people of Houston for doing their part to help slow the spread of the virus.
“Thank You” :30 This spot was concepted and produced in a little over a week. With our direction, video and still footage was shot using Memorial Hermann’s staff. It was critical to be prudent with added safety measures and be respectful of the real-life situation. Radio was also produced.
ReEntry Campaign Work
This creative set out to make Houstonians aware that it is safe to take care of themselves during the pandemic whether their healthcare needs are routine or an emergency.
